Gold buyer comparison

Compare Gold Buyers

Compare UK gold buyers, understand how payouts differ and find out what to check before choosing the best place to sell your gold.

4.9/5 on Trustpilot 4,931 reviews

What You Could Receive

Your payout depends on the live gold price, item weight, purity and the percentage of spot price paid by the buyer. Lois Bullion pays up to 94.5% of the live gold price, while some typical high street buyers may pay less. The examples below use 70% as an illustrative comparison.

Typical item Average weight Gold purity Lois Bullion (94.5%) Typical buyer (70%) Lois advantage
Heavy curb chain 50g 9ct £1,839.00
We pay today
£1,362.22
Typical buyer pays
+£476.78
Extra you receive
Luxury watch 30g 18ct £2,206.80
We pay today
£1,634.67
Typical buyer pays
+£572.13
Extra you receive
Wedding band 5g 18ct £367.80
We pay today
£272.44
Typical buyer pays
+£95.36
Extra you receive
Asian gold bangle 20g 22ct £1,798.20
We pay today
£1,332.00
Typical buyer pays
+£466.20
Extra you receive
Heavy curb chain

Heavy curb chain

50g 9ct
Lois (94.5%)
£1,839.00
We pay today
Typical (70%)
£1,362.22
Typical buyer pays
Lois advantage
+£476.78
Extra you receive
Luxury watch

Luxury watch

30g 18ct
Lois (94.5%)
£2,206.80
We pay today
Typical (70%)
£1,634.67
Typical buyer pays
Lois advantage
+£572.13
Extra you receive
Wedding band

Wedding band

5g 18ct
Lois (94.5%)
£367.80
We pay today
Typical (70%)
£272.44
Typical buyer pays
Lois advantage
+£95.36
Extra you receive
Asian gold bangle

Asian gold bangle

20g 22ct
Lois (94.5%)
£1,798.20
We pay today
Typical (70%)
£1,332.00
Typical buyer pays
Lois advantage
+£466.20
Extra you receive
Swipe to compare

Figures are illustrative and use today’s live gold price. Typical buyer rates vary.

Example payouts calculated using the live gold price as of April 24, 2026.

Ready to find out what your gold is worth?

Request a free insured seller pack or visit our Birmingham Jewellery Quarter showroom for a free valuation.

Request a free seller pack Visit our showroom

Customers Who Received More for Their Gold

Read reviews from customers who mention receiving a higher payout or better offer when selling to Lois Bullion.

What should you compare before selling gold?

Feature Lois Bullion Typical gold buyer
Percentage of live price paid Up to 94.5% Often lower
Live pricing Live calculator shows the price paid Not always published
Testing method XRF testing by precious metal specialists Varies by buyer
Payment speed Same-day bank transfer available Varies
Valuation Free valuation May vary
Returns Free return if you decline our offer Not always free
Postal insurance Royal Mail Special Delivery insured up to £2,500 per pack Cover varies
Showroom Permanent Birmingham Jewellery Quarter showroom Varies
Reviews 4.9 Excellent Trustpilot score Varies

Why Sellers Choose Lois Bullion

When comparing gold buyers, the price paid is only one part of the decision. Lois Bullion combines live pricing, expert testing, fast payment and secure selling options.

Why gold offers can vary

Gold offers are not only affected by the metal price. The amount you are offered can change depending on several practical details:

  • Live gold price The market price changes throughout the trading day, so a valuation should be clear about the price source and timing.
  • Purity and weight A heavier item or higher carat item usually contains more fine gold, but stones, clasps and non-gold parts can affect the final metal weight.
  • Buyer margins Each buyer sets their own margin, which affects the percentage of the live price paid to the seller.
  • Testing method Testing can vary from basic visual checks to XRF analysis by precious metal specialists.
  • Refining costs Some items need further processing before the precious metal can be recovered and sold.
  • Payment, insurance and returns Payment speed, postal cover and return policies can all affect the overall selling experience.

Ready to Find Out What Your Gold Is Worth?

Request a free insured seller pack or visit our Birmingham Jewellery Quarter showroom for a free valuation.

  • Free valuations
  • Same-day payment available
  • Free returns if you decline our offer

Get an instant valuation

Use our live scrap calculator to estimate your payout, then choose the selling method that suits you best.

Step 1

Live scrap calculator

Scrap Calculator

How much is your scrap worth?

Add item
Step 2

Request your free insured seller pack

Your free seller pack is on its way

Your free seller pack should arrive within 1 working day. Follow the enclosed instructions to send your items securely.

Once we receive your items, our experts will test and value them, then contact you with an offer.

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How It Works

We will send you a pre-paid envelope with instructions on how to send us your items safely.

How the free seller pack works How the free seller pack works
  • Place your precious metals and jewellery into the pre-paid envelope (insured up to £2,500).
  • Take your pre-paid envelope to the Post Office to send the parcel via Royal Mail Special Delivery. Make sure to get proof of your postage.
  • Once received at Lois our experts will test your items and give you a call or email with the price for your parcel. Once accepted you will be provided with a same day payment.
  • Pre-paid postage fee of £9.00 per pack will be deducted from the final payment.

Visit our Birmingham Jewellery Quarter showroom

Prefer a face-to-face valuation? Visit our Jewellery Quarter showroom for a transparent in-person valuation, secure parking and immediate payment. No appointment needed.

Plan your visit

Secure Jewellery Quarter showroom
Bring valuables to a permanent trading address.
Free private parking
Park on-site instead of carrying items through busy streets.
Opening hours
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Sunday Closed

Take a 360° Tour of Our Birmingham Gold Shop

Take a 360° virtual tour of our Birmingham Gold Shop before you visit.

Visit our Birmingham Gold Shop →

How to Find Our Free Parking

Watch our short guide showing how to find the free customer parking entrance. The entrance is to the left of our showroom, just before Subway and close to the Chamberlain Clock.